The number one reason strategists are leaving agencies

One key reason why employees are resigning in numbers is poor management, but what a difficult time to manage! And what truly exacerbates great managament is two agency dynamics that are putting strain on even the best leaders:
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Agencies are financially too short term focused – Not just public owned agencies but many private ones too, that copy the public approach – there has not been enough reinvestment into the business. The employee experience has become way too transactional.
Agencies are pitching too much new business – Incessant new business pitching at agencies is a key reason why agencies lose so much business, which in turn needs to be replaced, versus focus on consistently bringing the best ideas to existing clients. This is bad for clients and overworked employees, whose jobs then become vulnerable. Constant uncertainty does not make for a great place to work and it makes it very difficult to make the investments that would help to
create an amazing place that individuals want to work in.
Many strategists, in the ‘great resignation,’ have through COVID 19, simply woken up with a clearer sense of what they will tolerate. And because of this, agencies have been hemorrhaging people.
Strategists deciding whether to work full time. Focus on two key things and you can have a decent experience:
Go to work for an agency that truly values what you do – Strategy
Go to an agency that has five quality people including a great: client, creative team, account lead and manager. If you have
those (whichever the agency) you can still have a good experience.
#strategyplanning #Careersuccess #Manager