Do you want to show up more creatively for your clients and your colleagues, your family, and your friends?
Do you want to default to thinking about opportunity versus focusing just on problems?
Discovering Hope is full of proactive steps you can take right now, to achieve a more positive mindset or to help maintain the positivity you already have
Getting Positive reveals that more optimism is close at hand
The Age of a “Story Well Done”
A story is not just heard; it is experienced. And told well, they resonate – audiences connect with the content and can act upon it. But stories often fail to resonate though lack of: Credibility, Relevance or Impact.
Resonance is seldom achieved via mainstream media alone. Also needed today is third party referral by people who know you and your needs better than any corporate marketer. The consumers.
In his book ‘True Story’, Ty Montague introduces the idea of ‘story doing.’ It’s not a new idea, but Montague explains the concept well: a product or service succeeds today not simply by pushing a story, but by engaging and motivating the audience from the very early stages of development. Facebook executives say such product evolution is ‘social by design’, putting consumers at the center of building brands.
Mainstream is effective for generating awareness, but some ‘story doing’ brands have evolved without ever using it: Starbucks, Amazon and Red Bull come to mind.
What do you think is the one factor preventing your client from being more of a ‘story doer?’
Stuart
Articles and commentary that might be of interest…
- Where Does Your Brand Story Fall In The Storytelling Matrix?
- The Decline And Fall Of Product Placement
- Storytelling That Moves People
- How To Tell A Story With Data
- 5 Secrets To Use Storytelling For Brand Marketing Success
- Using Storytelling And Brand Values For Real Customer Engagement
- Brand Storytelling In 4 Steps
- Entrepreneurs Who Master Storytelling Win More
- Brand Storytelling And The Hero Of Your Brand
- Shared Values In Brand Storytelling
- The Drivers Of Brand Storytelling Strategy
- Coke, Nike Succeed With New Style Of Brand Story-Telling Online Add To …
- Case Study: The Art Of Storytelling Around An App