Do you want to show up more creatively for your clients and your colleagues, your family, and your friends?
Do you want to default to thinking about opportunity versus focusing just on problems?
Discovering Hope is full of proactive steps you can take right now, to achieve a more positive mindset or to help maintain the positivity you already have
Getting Positive reveals that more optimism is close at hand
Strategic Planning Jobs – Where are they going?
As communications move from mass to personalized, data specialists and consultancies have been gaining ascendancy but it’s unclear exactly how things will play out. There is in fact risk that most agencies, as well as consultancies, are to some extent failing, “The big consultancies have underestimated the value of creativity while agencies have under exploited the value of business analytics” (Ivan Pollard, SVP Coca Cola).
Agencies have for some time now been adjusting their models to incorporate data analytics in an attempt to ensure that creative insight provides measurable benefits.
Clients meanwhile, increasingly are moving to control their data, which will create more strategic opportunities on the client-side.
As the agency business is reintegrating its offering opportunity will exist increasingly for generalists.
What do you think? For more on the trends, some articles to provide context.
Stuart
Articles and commentary that might be of interest…
- How marketing is changing and why agencies are not keeping pace 5/17
- Consultancies – The race is on! 4/17
- Consultancies are buying agencies. What does it mean for marketing?
- New business trends. How they affect digital agencies
- Programmatic trends: Advertisers still relying on agencies
- Creative industry report 4/17
- Combating the rise of in-house agencies
- A CMO’s view: How Intel head of creative is building the brand in-house