Purpose Driven Brands and Strategy
The reason why anyone talks about next career steps is because of growth or a lack of it.
What is typically sought includes more:Ā Variety, autonomy, leadership opportunity or most obvious, the opportunity to develop strategic skills and experience.
Daily conversations for me invariably arrive at the subject of meaningfulness or, business and brand purpose. Yes, itās not just a millennial thing!
Your peers are increasingly seeking to use their strategic problem solving smarts in areas, on causes and with brands that promote experiences that have a positive impact on people and the world at large.
There are some amazing companies out thereĀ whose mission is not growth and profitability for the sake of growth and profitability. There are entitiesĀ that want to do much moreā¦.
The attached links are a few examples that you might be interested in.
Enjoy!
Stuart
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