Do you want to show up more creatively for your clients and your colleagues, your family, and your friends?
Do you want to default to thinking about opportunity versus focusing just on problems?
Discovering Hope is full of proactive steps you can take right now, to achieve a more positive mindset or to help maintain the positivity you already have
Getting Positive reveals that more optimism is close at hand
Personal Branding – Why Your Livelihood Depends On It
So you don’t believe in personal branding? Or you’re too busy to focus on it? Or, you believe your work speaks for itself? Or, you believe branding is for people that have their own business? Or you believe the whole concept is a bit narcissistic?
The truth is, it’s always been more important to do a great job versus talking about doing one. The quality of your work, your contribution and the consistency and impact it has, has always been key. So an emphasis on doing great work makes sense.
What’s changed is the time that people with the dollars have to recognise your work and in so doing, you’ve become more vulnerable; You’re doing a great job really is no longer enough. Marketing your expertise/showcasing your value has become an essential part of others ‘recognising’ the problems you solve.
Seeking attention without having a story to tell is narcissistic. Making others aware of a genuine problem solving ability isn’t. And given the ever transational nature of the agency world, we are all effectively becoming free agents if not stand alone businesses, that need to promote the value we can deliver.
That said, I speak with many folks that don’t like promotion, let alone self promotion. What do you think?
- Personal Branding Strategy. A Roadmap for Professionals.
- Does Personal Branding Matter?
- How to Build Your Personal Brand.
- Ten Tips For Building a Strong Personal Brand
- Personal Versus Corporate Branding. Is it Me or We?
- Six Easy Ways to Build a Personal Brand
- Personal Branding Is Not What You Think It Is
- Seven Personal Brand Trends in 2018