Inspiration
Great and ‘aspiring to be great (or greater) creative strategists crave stimuli from multiple sources. Their interests are often varied and if not polymaths, they could be. Key skill sets we believe that require constant nourishment include, amongst others:
- Ability to succinctly communicate – colleagues, clients and prospective clients.
- Ability to motivate – colleagues, clients and prospective clients
- Ability to advocate – to make a case and logically argue it
- Ability to be creative – the best applied thinkers are arguably the ‘first’ creative team
- Ability to be decisive – for the true art of strategy is about making things happen
Below are a few links that might help you including:
- ‘Narrate,’ a bi-monthly strategy newsletter designed if nothing else, to provoke thought.
- Our blog provides ideas more to do with optimizing your strategy job in your current agency
And, the coaching link below provides self-help with common challenges you will have
http://www.sparkincoaching.com/self-help.html
Salary – Am I being paid enough?
Great Places to work
Most Innovative Companies
- Link to New York agency tours (From March 2013)
Creative Strategy Star Performers
(Benchmarking yourself)
‘Meat and Veg’ – Building Brands
Cultural Trends
Some Thought Provoking Reads
- Out there
- On optimizing creativity
- Leadership
- Optimizing Strategist, Creative and Account Interaction
Fun reads
Recent books by your peers
Polymaths/Futurists/Inventors – Could this be you?