Conferenced In
Which conferences or award shows are best for strategic planners? SxSW, Cannes, PSFK, Jay Chiat’s, Planning-Ness, TED Talks…? Are they even worth it?
Here’s my take on the marque events I attended: a newsletter for creative strategy/brand planning professionals My main (and obvious) thought is that having a specific goal gives you a better chance of getting a worthwhile experience. Take a moment to identify what you really want –strategic insights, exposure to current thinking, specific learning for the team, inspiration, networking opportunities –and act accordingly.
Each conference has its own style and focus. SxSWand Cannes offer a little for everybody (latest strategic thinking, methodologies, technology, music, video…etcetera) and can be overwhelming without a game plan. Planning-Ness is at the other end of the spectrum and its limited numbers gets attendees truly engaged. Jay ChiatAwards are great for networking with strategists of all levels and expertise and the EFFIE’s are fun too but are over in a few hours, so the event is less network friendly. And PSFK and TED Talks give fresh thinking from a range of non-media industry executives.
Having talked about goals, I find that some time without structure yields valuable interactions and the ‘fun’ element key for a positive experience.
Contact me for a first-hand perspective
Stuart
PS. Events of interest to lateral thinkers: Lucid NYC
Articles and commentary that might be of interest…
- How To Optimize Your ROI From Attending Conferences
- The Ultimate Guide To Getting Your Money’s Worth From Conferences
- The 5 Best Ways To Optimize The Business Value Of Attending Conferences
- The Good, The Bad & Ugly Of Marketing Conferences
- 10 Digital Marketing Conferences That Are Perfect For Newbies
- Are SEO Conferences Worth Attending?
- The Best Marketing Conferences In 2014
- 50 Best Conferences To Attend This Year
- Turn That Soul Crushing Conference In To A Win