Do you want to show up more creatively for your clients and your colleagues, your family, and your friends?
Do you want to default to thinking about opportunity versus focusing just on problems?
Discovering Hope is full of proactive steps you can take right now, to achieve a more positive mindset or to help maintain the positivity you already have
Getting Positive reveals that more optimism is close at hand
Live to Work? Work to Live? (an ode to ‘time well spent.’)
(three minute read)
It’s a choice, many are not prepared to make
Didn’t know they could
Some don’t have a choice of labor
Some like their work, all the time!
Out of work – Feeling daunted feeling scared
In work – Exhilarated but for others, trapped.
The route to sanity, happiness even
The clarity of purpose
Of attainable dreams at and away from work
Yes, knowing what you want
Understand your values, your strengths, your goals
You tell your story better
You live your time with vigor
Thanksgiving provides respite
Temporarily, we are kinder, more prepared to give
and to forgive
Give yourself a gift of reflection and perspective
Think about things..Get in to it
Are you blindly on a hamster wheel to nowhere
It’s time to be the sentient being you were made to be
It’s time to think about what matters
Time to think, what gives and where you don’t
Time to recognise time is precious
There are things you need to do.
Purpose Driven Brands and Strategy
The reason why anyone talks about next career steps is because of growth or a lack of it.
What is typically sought includes more: Variety, autonomy, leadership opportunity or most obvious, the opportunity to develop strategic skills and experience.
Daily conversations for me invariably arrive at the subject of meaningfulness or, business and brand purpose. Yes, it’s not just a millennial thing!
Your peers are increasingly seeking to use their strategic problem solving smarts in areas, on causes and with brands that promote experiences that have a positive impact on people and the world at large.
There are some amazing companies out there whose mission is not growth and profitability for the sake of growth and profitability. There are entities that want to do much more….
The attached links are a few examples that you might be interested in.
Enjoy!
Stuart
So What Makes a ‘trusted advisor?’
Purpose Driven Marketing
We hope that companies that provide services to us do not exploit their workforce or wreck the environment, but is there a benefit to brands when they adopt a philanthropic approach to funding people and causes? Price is often key, but increasingly so too are the actions of companies in our crowded planet.
Philanthropy is generally perceived positively but more than seeing brands shower cash, astute consumers want to see cause or purpose driven marketing aimed at achieving ‘actual social impact.’
It’s the difference between sending food to starving people (philanthropy) versus helping people to learn how to feed themselves (purpose).
This reality is particularly evident with younger target audiences; Recent research revealed that 47% of consumers that buy a brand (at least monthly) that is associated with actively supporting a cause, are themselves prepared to ‘take action/advocate’ on behalf of that brand, which in turn generates earned media. Do your clients embrace this reality?
Stuart
PS. Have a look at my past newsletters
Articles and commentary that might be of interest…
- Cause v Purpose
- Study 2013 Cone Communication Social Impact Study
- Why brands should focus on social change not philanthropy
- These Shoes Ain’t Just Made for Walkin’: The Cause Marketing Biz Model
- 10 Best Cause Marketing Promotions of 2013
- The Power of Cause Marketing for Good Cause-Related Marketing and the Millennial Mindset
- 3 Key Advantages of a Cause Marketing Strategy
- 4 Things Cause Marketing Can’t Do (& What Your Campaign Should)
Personal Brand
We hope that companies that provide services to us do not exploit their workforce or wreck the environment, but is there a benefit to brands when they adopt a philanthropic approach to funding people and causes? Price is often key, but increasingly so too are the actions of companies in our crowded planet.
Philanthropy is generally perceived positively but more than seeing brands shower cash, astute consumers want to see cause or purpose driven marketing aimed at achieving ‘actual social impact.’
It’s the difference between sending food to starving people (philanthropy) versus helping people to learn how to feed themselves (purpose).
This reality is particularly evident with younger target audiences; Recent research revealed that 47% of consumers that buy a brand (at least monthly) that is associated with actively supporting a cause, are themselves prepared to ‘take action/advocate’ on behalf of that brand, which in turn generates earned media. Do your clients embrace this reality?
Stuart
PS. Have a look at my past newsletters
Articles and commentary that might be of interest…
- Cause v Purpose
- Study 2013 Cone Communication Social Impact Study
- Why brands should focus on social change not philanthropy
- These Shoes Ain’t Just Made for Walkin’: The Cause Marketing Biz Model
- 10 Best Cause Marketing Promotions of 2013
- The Power of Cause Marketing for Good Cause-Related Marketing and the Millennial Mindset
- 3 Key Advantages of a Cause Marketing Strategy
- 4 Things Cause Marketing Can’t Do (& What Your Campaign Should)
January Strategy Newsletter
‘Narrate’ January newsletter for creative, digital, brand, media, connections, channel, communications, innovation and any combination of the aforesaid strategists, now available.
http://sparkin.createsend.com/t/ViewEmailArchive/i/147929037F109B9A/C67FD2F38AC4859C/
Best wishes,