Business Marketing & Brand Trends
As 2016 approaches, clients, agencies and companies that we work with face uncertainties and opportunities each New Year brings.
I can’t say which developments or trends are most likely to disrupt your clients business (or your career), or how they will change how it (or you) functions, communicates or engages consumers. That, of course, is the job of creative minded business problem solvers (you!) who must reflect and connect the dots.
Instead, I offer a collection of forecasts that examine the landscape, giving perspective of anticipated progression in digital, changes in content and technology, and likely shifts in cultural and consumer behaviors.
For more specific commentary on any of the attached articles or on what they might mean for your own career opportunity, as ever, I’d be happy to talk with you.
All the best,
Stuart
Articles and commentary that might be of interest…
- Mintel Identifies Four Key North American Consumer Trends For 2016
- Marketing Trends For 2016 – Will We Be In The Post-digital Era?
- 16 Marketing Trends For 2016: Trends 1-4
- 16 Marketing Trends For 2016: Trends 5-8
- The Top 10 Trends In Luxury Retail
- Seven 2016 Trends That Every Marketer Should Be Thinking About Right Now
- Gartner’s Top 10 Technology Trends For 2016 To Improve Your Business
- Where Culture And Commerce Collide – Brandthropologie – 2016 Trend Report
- 6 Content Marketing Trends To Help Plan Your 2016 Budget
- 7 Digital Marketing Trends For Your Brand Success In 2016