Do you want to show up more creatively for your clients and your colleagues, your family, and your friends?
Do you want to default to thinking about opportunity versus focusing just on problems?
Discovering Hope is full of proactive steps you can take right now, to achieve a more positive mindset or to help maintain the positivity you already have
Getting Positive reveals that more optimism is close at hand
Building Brands and Careers
Attributes needed to build brands are much the same as those needed to power a career. And two important similarities are critical for both.
First and foremost you must provide ‘a real difference that is valued’. Whether a brand or employee, this matters. The most valued employees show excellence in addressing critical business challenges, specifically helping your agency attract and retain profitable client relationships. In our field of advertising, this ultimately translates into developing better ways for clients to communicate to their customers. Which neatly brings me to the second point.
This value not only has to be present, it has ‘sold’ so it is recognized as well or in Bill Bernbach’s words, ‘A unique selling proposition is not enough. Without a unique sales talent it may die.’ Successful brands and careerists alike excel at communicating and selling themselves, perhaps loudly, perhaps quietly, but always persuasively.
See some of these links for some broader thinking.
Stuart
Articles and commentary that might be of interest…
- Good Companies Are Storytellers. Great Companies Are Storydoers
- How to Tell a Great Story
- It Was A Dark And Stormy Night… –11 Examples Of Storytelling In Marketing
- Brands Need To Stop Trying To Play Hero
- 5 Ways For Consumer Brands To Become Great Storytellers
- When Storytelling Goes Bad
- Airbnb Tells Emotional Berlin Wall Story Of Reunification
- 7 Examples Of Great Storytelling For Boring Brands