Sparking - Moving you forward

Narrate Newsletter


Do you want to show up more creatively for your clients and your colleagues, your family, and your friends?

Do you want to default to thinking about opportunity versus focusing just on problems?

Discovering Hope is full of proactive steps you can take right now, to achieve a more positive mindset or to help maintain the positivity you already have

Getting Positive reveals that more optimism is close at hand

Buy Books by Stuart Parkin at Amazon
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A ‘Complete’ Strategic Planner?

In an environment when strategic planners are expected to be a bit of everything, (quant and ’qual, digital plus analog, brand not simply channel, experience not simply story… I asked a number of strategic planning department heads what they thought is key.

What key quality matters most?

Of all the skills and attributes mentioned, it was ‘curiosity,’ that was top of the pile, Gabrielle Tenaglia, (Globality) reflecting others’ beliefs in the importance of a constant desire for growth. Closely following were attributes that allow the curiosity to be satisfied. ‘Generosity’ highlighted by Conner Huber, (McGarry Bowen) ‘Versatility’ by Shobha Sairam, (The & Partnership) while Andrea Ring (Big Spaceship) advocated the importance of confidence/strong point of view while Marta LaRock  (Geometry) pointed to the importance of ‘passion’ as key. A number of you also mentioned ‘empathy’ as being pivotal to being effective as a strategist.

The good news is that despite all that is apparently needed for todays’ generalist to thrive, what you regard to be a truly effective remains what’s always been key, an interest in and ability to understand people.

Below are a few links to articles that throw further light on some of the traits you highlighted.
Enjoy!

Stuart

PS. Please let me have your ideas on areas you would like to be covered.

Articles and commentary that might be of interest…