A ‘Complete’ Strategic Planner?
In an environment when strategic planners are expected to be a bit of everything, (quant and ’qual, digital plus analog, brand not simply channel, experience not simply story… I asked a number of strategic planning department heads what they thought is key.
What key quality matters most?
Of all the skills and attributes mentioned, it was ‘curiosity,’ that was top of the pile, Gabrielle Tenaglia, (Globality) reflecting others’ beliefs in the importance of a constant desire for growth. Closely following were attributes that allow the curiosity to be satisfied. ‘Generosity’ highlighted by Conner Huber, (McGarry Bowen) ‘Versatility’ by Shobha Sairam, (The & Partnership) while Andrea Ring (Big Spaceship) advocated the importance of confidence/strong point of view while Marta LaRock (Geometry) pointed to the importance of ‘passion’ as key. A number of you also mentioned ‘empathy’ as being pivotal to being effective as a strategist.
The good news is that despite all that is apparently needed for todays’ generalist to thrive, what you regard to be a truly effective remains what’s always been key, an interest in and ability to understand people.
Below are a few links to articles that throw further light on some of the traits you highlighted.
Enjoy!
Stuart
PS. Please let me have your ideas on areas you would like to be covered.
Articles and commentary that might be of interest…
- Curiosity is as important as intelligence
- Open-minded people have a different visual perception of reality
- Authentic Happiness – University of Pennslyvania
- Empathy is actually a choice
- Confidence matters as much as ability
- 5 must-read articles on empathy and UX design
- The power of generosity
- Versatility is the key to effective leadership